News & Events

ITE Unveils Name Change to Prodigy and New Brand Identity

New Name and Brand Identity Reflect Company’s Focus on Delivering Innovation at Speed 

LOVELAND, OH–January 3, 2023: ITE announced its name change to Prodigy and a new brand identity. The company’s updated look and feel represent the company’s growing renown for delivering groundbreaking products quickly, its culture of collaboration with clients, and its extensive bench of industrial design, mechanical engineering, electrical engineering, software development, and project management experts.

Founded in 1986, the company continues to be one of the early adopters of leading-edge systems and programs and, unlike competitors, has the technical expertise to take an integrated approach to product innovation and development. The rebranding and name change cap 10 years of increasing focus on helping clients innovate. They also underscore a workplace culture committed to the professional development and visibility of an extraordinary team of top talent.

“Although the past decade has transformed our business, awareness of our work has not kept pace,” said Kyle Lehr, Prodigy President. “The unveiling of our new name and brand identity reveals the work we delivered behind the scenes of more than 500 client patents and the billions of dollars in value we created for clients. By lifting the veil on our work, we help open opportunities for more businesses to stay relevant in–or disrupt–the marketplace with outstanding products.”

Elements of Prodigy’s new brand identity

New name:

Prodigy means “an amazing or unusual thing,” a fitting moniker for an organization committed to delivering extraordinary client success through the products they
bring to market.

New logo:

The logo mark is a stylized orca whale, a highly intelligent, fast, and highly social mammal—the perfect symbol of the Prodigy team, culture, and positioning. Unexpected and whimsical, it perfectly captures the company’s personality and creativity and its positioning as bold, confident, and unafraid to take on new challenges.

New tagline:

Bold ideas. Brought to life.

About Prodigy:

We are a leading product development firm that is optimized for delivering innovation at speed. With a strong reputation for client collaboration and some of the industry’s highest ratings for client experience, we have built a talented team and efficient development process that delivers groundbreaking products in less time.